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It’s a question and/or statement I hear some version of an awful lot. “I want to lead, but I’m not a manager.” Or… “How can I lead when I’m not a manager?” It’s not a bad question to ask and think through, and I admire folks’ sincere desire to develop their leadership skills.

In order to reach the best recruits, it's important that companies understand a variety of media channels and be up to date on what's happening online and off, says Eva Zils, founder of Online-Recruiting.net, where she writes about job boards and HR marketing on social media.