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If you have ever been in an interview, then you have undoubtedly had to answer the “Tell Me About Yourself” question. It is so common that it is often neglected during our interview preparation. However, it is arguably the most important interview question as it sets the tone for the rest of the interview.

CV's have been tailored and read; diaries have been coordinated and interviews aced; you’ve fallen into professional love.

There are two or three questions you're almost guaranteed to hear at a job interview, and one of them is "With all the talented candidates we're going to meet, why should we hire you?"

There’s plenty of articles of things you have to include in your CV, and you probably know how to make these categories shine. You only have a few seconds to get your chance to defend your application in the interview where it will be easier to defend your case in front of the recruiter.

In today’s shaky economy and overcrowded job market, it’s easy to overlook some of the most basic things that might go wrong once we pass the initial candidate screening and rush off to our job interviews. Some people mistakenly believe that getting the opportunity of an interview means landing the job – the reality is that job interviews are a great first step at getting to know the company and its culture, showing those aspects of your professional life and personality that cannot be contained within your resume and impressing the hiring managers.

Are you on LinkedIn? Great! Congratulations, I’m glad you are, it’s a great service! But do you feel you’re getting the absolute best out of the network?