Job Description
Background
This company provides innovative environmental management solutions while supporting customers' sustainability goals. Following a strategic marketing overhaul, it seeks a Marketing Manager to lead efforts across B2B and B2C markets. The team includes a Marketing Executive reporting to this role.
The Role
The Marketing Manager will:
- Drive brand awareness across channels.
- Support sales through strategic marketing.
- Promote services via digital platforms and events.
- Address information gaps within the business.
Key Responsibilities
- Develop and execute marketing plans and manage the budget.
- Create and oversee content for B2B and B2C audiences.
- Manage creative and digital agency relationships.
- Leverage HubSpot for marketing activities.
- Support sales with collateral, events, and customer touchpoints.
- Collaborate with teams for insights and brand consistency.
- Report on marketing performance and refine strategies.
Rationale
This role ensures effective messaging, supports growth targets, and addresses knowledge gaps on sustainability, transitioning marketing from reactive to strategic.
Skills & Qualifications
- 4–6 years in marketing (B2B/B2C), digital expertise (SEO, email, ads), and CRM tools like HubSpot.
- Strong communication, organizational, and collaboration skills.
- Passion for sustainability and commercial mindset.
Ideal Candidate
- A self-starter passionate about sustainability, skilled in B2B and e-commerce, with leadership and teamwork abilities.
